OBJECTIVE

Collective Arts Brewing has a commitment to showcasing artwork from emerging artists, and as students, we were given the opportunity to create an illustrative can design for the company. The original illustration and can layout needed to reflect the beer’s personality, support the brewery’s creative identity, and stand out while staying true to their mission of blending craft beer with art.

bEHIND THE dESIGN

The beer flavour selected to create the illustration around was chosen with a bright, colourful palette in mind.

Design choices included using oranges to represent the well-known ingredient in mimosas and fun, bubbly personalities that stand out in a crowd.

Target Audience

• Craft beer drinkers, ages 19-45

• Art enthusiasts as well as creatives

• Individuals who love limited-edition releases and unique, rotating artwork

Tools Used

Adobe Illustrator | Adobe Photoshop