Objective

An up and coming GPS company was looking for branding and an ad design to market their new GPS feature. Their only ask: they wanted it to be tied to a fairy tale theme so they could create a unique campaign and brand identity that stood out from the crowd.

bEHIND THE dESIGN

Introducing Crumbline and the new Breadcrumb Mode, inspired by none other than the Hansel and Gretel fairy tale we all grew up reading.

Design choices included names inspired by the breadcrumb trail left behind in the stories, and an ad centered around the candy house they stumble upon. The ad is meant to feel ominous to align with the story - this is not somewhere you want your GPS to take you. A broken GPS pin features words like “location unknown,” “no signal,” and “caution” to further enforce this.

Target Audience

• Drivers looking for a reliable GPS app, roughly 16+

• Hikers needing a reliable GPS app that won’t lose signal

Tools used

Adobe Photoshop