Brewery Brand — Mandy Bobier

Brewery Brand - Cauldron Brewing Co.

Brand Identity | Advertising Design

Three amber beer bottles with themed labels for wheat beer, pumpkin ale, and apple ale, displayed upright against a green background.

OBJECTIVE

Cauldron Brewing Co. was looking for a cohesive brand identity where each element expresses their personality, communicates their values, and strengthens their presence in a competitive market through memorable, audience-focused storytelling.

bEHIND THE dESIGN

Cauldron Brewing Co. was created with the significance of cauldrons throughout history, an association which dates back to medieval Europe where brewing was primarily a household task performed by women. Making a cauldron the central image was intentional to represent this significance.

Design choices included accompanying illustrations to represent the unique flavours; colour palettes inspired by the flavours; and unique write-ups and notes about the flavour. To tie in the witchy theme of the brand, an incantation is included on each label, and the logo includes “since 1692” as a nod to the Salem Witch Trials.

Target Audience

Craft-beer enthusiasts, ages 19-45
Individuals who love limited-edition labels and seasonal drops
Fantasy and magic fans - those who like witchcraft, cottage core, and quirky backstories

Tools Used

Adobe Illustrator | Adobe InDesign

Amber beer bottle labeled as a pumpkin ale, shown upright against a solid orange background.

Full label design for Cauldron Brewing Co.’s Witch’s Brew Pumpkin Ale, featuring a bubbling cauldron with orange bubbles, pumpkins, a purple background, descriptive copy, ingredients, and brewery information.

Full label design for Cauldron Brewing Co.’s Witch’s Potion Wheat Beer, featuring a cauldron with golden bubbles, wheat stalks, a dark‑blue background, descriptive copy, ingredients, brewery information, and product details.

Amber beer bottle labeled as a wheat beer, shown upright against a solid mustard yellow background.

Amber beer bottle labeled as an apple ale, shown upright against a solid bright green background.

Full label design for Cauldron Brewing Co.’s Witch’s Poison Apple Ale, featuring a cauldron with green bubbles, red apples, a reddish‑brown background with green borders, descriptive copy, ingredients, brewery information, and product details.

Warm pub setting with a brick wall, a framed Cauldron Brewing Co. poster featuring three beer bottles, and a wooden table holding two glasses of beer.