Apparel Mascot - Penelope

Brand Identity | Illustration

Cartoon mushroom character with a red spotted cap, large eyes, pink arms with white gloves, and black legs with white shoes.
Cartoon flower character with a yellow face, golden petals, expressive eyes, white‑gloved hands, and black legs with white shoes.

OBJECTIVE

Wanderlust Apparel was looking for a whimsical brand mascot that could bring their world to life - a playful character with charm, quirks, and a touch of magic. Every appearance should feel like a tiny adventure, making the brand instantly recognizable, expressive, and unforgettable.

bEHIND THE dESIGN

The perfect mascot for the brand needed to be something that represented the sense of adventure, minimalism, and sustainability that they stand for.

Design choices included a simplistic illustration to capture the brand's goal of minimalism; a retro colour palette that felt friendly and nostalgic; and a mascot choice that felt familiar and outdoorsy.

And just for fun, we created a friend for our mascot - Petunia!

Target Audience

  • Young adventurers, primarily 12-30

  • Individuals who love whimsical, playful characters

  • Aesthetic-driven shoppers

  • Individuals who love stickers, pins, patches, and cute graphics

Tools Used

Adobe Illustrator

Cartoon mushroom character with a red spotted cap, large eyes, pink arms with white gloves, and black legs with white shoes, outlined in blue like a sticker.
Embroidered cartoon mushroom character with a red spotted cap, white face, pink arms with gloves, and black legs with white shoes.
Beige bucket hat with a red spotted mushroom patch worn by a person with long brown hair, shown against a bright blue sky with clouds.
Illustrated sketches of mushroom mascot.
White sweatshirt laid flat, featuring a cartoon mushroom character with a red spotted cap, expressive face, gloved hands, and white shoes.
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