Objective

Wanderlust Apparel was looking for a cohesive corporate identity package to support their brand. Every element needed to express their unique style, brand essence, and core values, ensuring the identity feels authentic, functional, and aligned with their vision.

The brand was created with the definition of wanderlust in mind - a strong desire or urge to wander or travel and explore the world; roam and be free. The idea of the brand was to create a brand that emphasized a sense of adventure and yearning to discover new places, cultures, and experiences; and to create a brand that encouraged minimalism and sustainability.

bEHIND THE dESIGN

Design choices included icons that represented the mountains and the general sense of exploration; natural, earthy tones as the colour palette, and a simplistic stationary design to capture the brand’s essence. Merchandise was kept simple to further emphasize the brand’s goal of minimalism and sustainability.

Target Audience

• Adventure-oriented individuals, roughly 16+

• Casual travelers

• Lifestyle aesthetics enthusiasts

• Minimalist and nature-inspired individuals - those buying into the vibe of the brand

Tools used

Adobe Illustrator | Adobe InDesign